Jenny Boreham, who owns and operates a FASTSIGNS® in Chelmsford (Essex, England), has been pushing through the dreariness of current economic conditions with positive action. Over the last few months she has served as an example of how one person can make a difference for an entire town.
During a local networking meeting, after discussing the credit crunch and its effects on the local business community, Boreham came up with the “Team Essex” idea. The goal is to keep business dollars in Essex by using local suppliers and vendors whenever possible. With the help of other local businesses and organizations, members of Team Essex have begun lobbying the public sector to better achieve these goals.
In other efforts to cast a more positive light, Boreham recently worked alongside the Chelmsford Borough Council Town Centre management team to have large graphics installed on the windows of recently vacated stores. The new graphics display colorful advertisements and reminders of the local shopping and attractions available, in an effort to minimize the negative effect of seeing empty shop windows.
How are you staying positive?
Filed under: Interesting Sign Projects | Tagged: Chelmsford, essex, FASTSIGNS, signs, team essex, window graphics, window signs
