Signs Carry Messages to More People Per Dollar Invested

Times are tough and we are all trying to save money where we can. Signs, because of their relatively low cost, long life, and 24-hour-a-day work ethic, can carry a marketing message to more people per dollar invested than almost any other medium. Signs can generate hundreds – and even thousands of impressions per day for months or years at a time! Depending on your type of business and the type of signs you use, a sign could potentially pay for itself with the first few customers it attracts.

Boxes to Go – Sign Placement

There is a place in Dallas, TX just off of Hwy 75 where there is a Casket Store with a sign that reads Casket Store and right next to it is a restaurant with a sign that reads Boxes to Go.  The first time I passed by this area, I couldn’t help but laugh.  The [...]

Spelling, grammatical errors on signs

In August two men were sentenced to probation and banned from national parks for a year after getting arrested for fixing errors on a sign in Grand Canyon National Park.  Apparently, these men travel the country correcting signs as part of the Typo Eradication Advancement League. 
Look around and  you will find signs, posters, ads, menus [...]